How Fluff is Driving Away Your Viewers

Nice write-up here that discusses the importance of simplicity and clarity in web design. The article highlights the fact that by incorporating extraneous messaging, gimmicks, etc., you are not only standing in the way of the users experience but also driving them away from your site.

It's OK to Let Some Stuff Pass You By

"I think that we are training our nervous systems to expect a certain and a certain kind of stimulation and I think it’s a kind of addiction, and...I’m not using that as a metaphor. Every time I check my email, I‘m looking for a little packet of pleasure that gets delivered when I get an email. I feel like I’m a rat with an electrode planted in my brain, stimulating myself... Rats will do that 2, 000 times an hour if this stimulus is pleasurable..." Read on...