2010 REBRAND 100

2010 REBRAND 100 Global Awards Winners Showcase, here.

Kraft food rebrands, fails

Accurate assessment of the new corporate rebrand for Kraft foods here. This logo appears to be a design by committee nightmare; let's add a little bit of Pepsi swoosh, a rainbow explosion, a weak tagline and a touch of overall poor organization. Not good, especially when the previous logo was such an iconic, classic mark, that looked like it actually stood for something.

Miles

Via brandnew