Mercedes-Benz 4MATIC: Skier, Climber, Ice-skater

Nice campaign for Mercedes here. Good concept, art direction and execution. Although from a design standpoint, I am not a huge fan of separating the mark from the logotype; it is slightly distracting having the copy, mark and logotype all positioned individually. But well done nonetheless.

Miles

Via ibia

Frosting on the Cake.

We got a slight frosting last week a few days after we got our couple feet of snow. I was on my way to work and happened to look out into a field while I was driving.

The picture above is what I saw, so naturally I had to pull over and try to capture it. Normally I'm not a fan of crooked horizons, but I figured since I was shooting this in the theme of lomography that it was okay. In the end I think it 'kinda compliments it.

Anyways, keep warm!
~Lee