Imagine leaderhip

Nothing short of entirely inspiring.

Social media disorder

Via brandflakes

Entreprenuers can change the world

Sweet spot for, phone service? After watching this bit I was expecting to be blown away by some new life changing product or service; but an 800 number? Really? Great work nonetheless.

Via brandflakes

A control freaks guide to social media

Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that – an illusion. By not involving yourself you actually do more to remove control than if you did. Read more...

Via brandflakesforbreakfast

No jargon, no more

A nice little write-up here exploring the (not-so-surprising) concept that audiences prefer information presented to them in a clear, no-nonsense sort of way. It hits the nail on the head, citing the indigestible nature of financial reports and medical documents. The study champions the argument that consumers are more likely to put their trust in a company that communicates with them in a plain english manner. Makes sense to me. Onward to better communication design.

Miles

Via brandflakesforbreakfast

Now is the time

Ads on Edge

View SlideShare presentation or Upload your own. (tags: branding recession)

Everyone has their own strategy for dealing with the current recession, most are cutting back on their marketing, which is one expense we feel should actually be increased in times like these. It makes sound sense to invest in advertising now so as to bring back revenue and win new market share. Here is a nice 3-4 minute slide show put together by The Economist that outlines exactly why monies should be going towards marketing during down turns.

Via brandflakesforbreakfast

Miles

Knock it off!

Really funny collection of knock-offs here. Hard not to laugh out loud at some of these...

Miles

Via brandflakesforbreakfast

Your social media plan

Yeah, I know, the world of social media can be extremely overwhelming and, at times, intimidating; especially when your intention is to dive head first into, and market within, the medley of sites and applications out there. Before deploying any sort of campaign or marketing effort into the vast void of social media a certain amount of due diligence must first be made. Taking time to develop a strong strategy and mapping out your route(s) is critical. Here is a nice writeup on the topic.

Also on the subject I wanted to point to this particular blog in which the author discusses the impact of social media and introduces the thought that the sheer number of new tools/applications alone is beginning to dilute their own potential benefits.

Via brandflakesforbreakfast

Miles