How not to name

Nice write-up on tactics for naming here by Anthony Shore, Global Director, Naming and Writing at Landor.

"Great names rarely come from group brainstorming — and almost never if more than five people are in the room. Individual, heads-down thinking is the most fruitful way to create unique, breakthrough names. Start by inundating yourself in the project's objectives, competition, and market situations."...

Lily's Kitchen Proper Dog Food

Lily's Kitchen (uk) is a new line of "Proper Pet Food". The all natural chow, free from fillers and artificial ingredients, is made with organic, holistically balanced meats and veggies.

Color coding and custom illustration give the new designs a bit of a retro (while at the same time modern) feel, sending a message to it's audience that this is a product you can feel good about feeding your pets.

"Something that says: “The food in this tin is quality” without resorting to pictures of the food or the usual big dog face."

Miles

Via thedieline

Developing an effective brand packaging strategy

As marketers and consumers equally flock towards the latest in online social networks and forge these new consumer bonds, we must never forget the other critical connection point that is of equal importance - Consumer Packaging.

As these “digital” brand experiences mature to become more individualized, own-able, and even communal, they also inherently become more ephemeral. Packaging, still representing one of the strongest key physical connections to a brand, is becoming increasingly more relevant and powerful in evolving marketing strategies. Read more...

Via thedieline

Arnell defends Tropicana rebrand

Shameless plug

Thanks to the fantastic illustrative work by local talent Luke Flowers, Handcrafted Media picks up an American Package Design Award (GDUSA) for the in-store creative produced for Wag n' Wash Healthy Pet Centers. Luke is a superb illustrator/designer, be sure to check out his work here.

Miles

Knock it off!

Really funny collection of knock-offs here. Hard not to laugh out loud at some of these...

Miles

Via brandflakesforbreakfast

Sweet white space indeed!

Love the white space. Here is a great example of white space and clean, simplistic design aiding in popping the product off the shelf. Unfortunately, the traditional way of thinking says that if you add more colors/star-burts/drop shadows/text to your layout it will help in communicating to your customer. What happens, of course, is when everyone thinks this way the shelf becomes one jumbled mess. That is not the case with the new Truvia packaging.

Via brandnew

Miles

100 identities for the years end

A nice collection of elemental designs here.

Via logodesignlove

Miles

Subconscious awareness = brand loyalty

Here's a nice brief via thenewyorktimes that delves into the theory that subliminal messaging may have a real, perhaps quantifiable, impact on consumer buying habits. We all have a suspicion that the logos and brand messaging we see emblazoned on other peoples clothing may stick with us and affect our purchasing decisions. "Incidental brand-consumer encounters” is the description given to this phenomenon in a forthcoming article and study developed by a group from the University of Maryland. According to their research, this sort of soft-marketing is quite effective. Of course the amount of time and energy it takes to build up enough brand equity for this effect to take place is no walk in the park.

Miles

20 Identities by 10 Designers

Courtesy of logodesignlove.
Enjoy!

Miles