Minimalist Effect

Minimalist effect in the maximalist market. Check it out.

Top 10 from the Dieline

Check out this Top 10 from last weeks collection of packaging from the Dieline. Love the retro Coke cans.

Absolutely awesome

Great limited edition package design for Absolut.

Via thedieline

Lily's Kitchen Proper Dog Food

Lily's Kitchen (uk) is a new line of "Proper Pet Food". The all natural chow, free from fillers and artificial ingredients, is made with organic, holistically balanced meats and veggies.

Color coding and custom illustration give the new designs a bit of a retro (while at the same time modern) feel, sending a message to it's audience that this is a product you can feel good about feeding your pets.

"Something that says: “The food in this tin is quality” without resorting to pictures of the food or the usual big dog face."

Miles

Via thedieline

Diesel Fist

Love the design of this new Diesel fragrance, Only the Brave. Great concept and immaculate execution.

Miles

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Developing an effective brand packaging strategy

As marketers and consumers equally flock towards the latest in online social networks and forge these new consumer bonds, we must never forget the other critical connection point that is of equal importance - Consumer Packaging.

As these “digital” brand experiences mature to become more individualized, own-able, and even communal, they also inherently become more ephemeral. Packaging, still representing one of the strongest key physical connections to a brand, is becoming increasingly more relevant and powerful in evolving marketing strategies. Read more...

Via thedieline

General Mills going old school

Apparently General Mills is going back to their vintage packaging for product sold at Target and other select locations. I love this idea, kinda makes me want to go buy a few of these. Now, I wonder if they actually threw-back the actual product? Maybe it's just me but theses cereals seemed to taste so much better back in the day.

Miles

Via thedieline

Arnell defends Tropicana rebrand

Sweet white space indeed!

Love the white space. Here is a great example of white space and clean, simplistic design aiding in popping the product off the shelf. Unfortunately, the traditional way of thinking says that if you add more colors/star-burts/drop shadows/text to your layout it will help in communicating to your customer. What happens, of course, is when everyone thinks this way the shelf becomes one jumbled mess. That is not the case with the new Truvia packaging.

Via brandnew

Miles