How not to name

Nice write-up on tactics for naming here by Anthony Shore, Global Director, Naming and Writing at Landor.

"Great names rarely come from group brainstorming — and almost never if more than five people are in the room. Individual, heads-down thinking is the most fruitful way to create unique, breakthrough names. Start by inundating yourself in the project's objectives, competition, and market situations."...

Backstage: The SinkIt logo in process

Very nice behind the scenes of what went into the new corporate identity for SinkIt here.

The office of Nothing

The agency made out of cardboard. Totally cool.

Elizabeth Gilbert on creative genius

I love this talk by Elizabeth Gilbert from this year's TED conference in Monterey. Elizabeth presents a different way of looking at the source of creative inspiration. Very enlightening stuff, give it a listen.

Miles