Monday, August 24, 2009

Confessing my social media sins

Nice little top 10 here.

"10. There's going to be a backlash to all this full-time conversation.
If there isn't, I'm going to start one. I feel like we're building up to a global event of people going postal. I have a colleague who e-fasts every Sunday. No electronics whatsoever. We should do that. Just like Buy Nothing Day, we should have Twitter-Free Day. Can one of you social media types..."

Wednesday, August 12, 2009

How not to name

Nice write-up on tactics for naming here by Anthony Shore, Global Director, Naming and Writing at Landor.

"Great names rarely come from group brainstorming — and almost never if more than five people are in the room. Individual, heads-down thinking is the most fruitful way to create unique, breakthrough names. Start by inundating yourself in the project's objectives, competition, and market situations."...

Backstage: The SinkIt logo in process

Very nice behind the scenes of what went into the new corporate identity for SinkIt here.

Wednesday, August 5, 2009

Identity Before Strategy: Doom for Rebrands

Rebranding efforts are tricky things. Once in a very blue moon they can prove to be the turnaround that the management team was hoping for.

Sports brand Puma, luxury brand Gucci and the gurus at Apple all provide notable examples of great brand revitalizations during the 90’s. Read on...