Someone please explain to me how this new spot for Comcast sells cable/internet/voip? Take a look and let me know what you think. All I can see is a blatant ripoff of the Moldy Peaches song "Anyone Else But You" from the Juno soundtrack (listen here); and overall theme of the film. In conjunction with this tv spot, Comcast launched a microsite, here, where you can get stupid ringtones, useless wallpaper and invite Comcast to be your friend on Facebook. Why?, because apparently this sells cable/internet/voip. I would love to see the attempted gauge of ROI on this campaign. "Dream Big" - yeah, uh huh.
Jeesh, that was an awful headline. Here is a glimpse at some more great work produced by Denver's Sukle in promotion of the Tap project. Very well conceived and executed, I wonder how widespread this is and what else is in store. Nice work. Miles
No, Colorado Springs is not for sale, at least that I know of.
Bernard Sandoval of Sandia Advertising and Marketing has come up with a logo and tag line, THE BUCK STOPS HERE, for a local campaign that could help our city out of the economic doldrums.
I have seen Buy Local campaigns in other cities but have no hard evidence that these hometown booster programs actually work. It is worth a shot, I figure.
I know Colorado Springs Utilities uses an ad agency based somewhere in Oklahoma.
The city’s website www.springsgov.com was built by a company out of Oregon.
How many other city or county contracts are with a company outside of El Paso County? What would happen to our city and county tax revenue if all 609,096 residents in the metropolitan statistical area stopped buying anything on the Internet and only purchased goods and services from local companies? Read more...
The camel/horse quote (no disparagement to camels meant, of course) perfectly captures the problem when too many people have input into a product. Seth Godin talks about how the Walkman would never have been built if Sony had asked its customers what they wanted (see Purple Cow). Read more...
So there you are, site has been completely built and in your opinion it couldn’t be better. Then it happens…. BAM… someone complains that they can’t find something on the site. Then another complaint…. BLAMMO… they can’t see the site at all in their IE6 browser. Suddenly you realize that though your site looks beautiful in Firefox, and to you it makes total sense navigating your way around, your users aren’t having the same experience as you are. Read more...
A buddy of mine tipped me off to this new spot for Amnesty International last night and it appears to be making it's way around the internets today. If you haven't already seen this, give it a looksie, powerful messaging and awesome motion graphic-ness. From Leo Burnett - Portugal.
Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that – an illusion. By not involving yourself you actually do more to remove control than if you did. Read more... Via brandflakesforbreakfast
The first annual Denver Artcrank Poster show. Straight out of Minneapolis, and spear headed by my college buddy Josh Wills, this is sure to be a good time. The show will open across four galleries in downtown Denver beginning April 11th. Be sure to check it out! Click on the image for show details.
A very cool article about doodling. Who would have thought Bill Gates of all people doodled?... probably more of you than I would have guessed. Still cool nonetheless.
I myself had one teacher in Middle school who allowed us to doodle because he knew that it helped some people to take in information and learn. Probably one of my better English Teachers honestly, thanks 'teach.
Censorship of the press/free speech by oppressive governments around the world is a major issue of concern for the International Society for Human Rights. This campaign sends a message to German journalists and those in the press; bringing the issue to light and persuading them to get involved with the IGFM to help make a difference for their counterparts around globe. Nice work. Via ibia
“Evolved individuals know that people who are not intuitive can be dangerous to work with, since they are guided solely by the current appearance of things that are in reality, changing. Evolved individuals seek out others who have intuition and vision - a form of intelligence that comes from cultivating the instincts, observing the direction of change, apprehending the evolution of ideas.” — Lao Tzu
Fun campaign here promoting New York's School of Visual Arts; Playing on the fact that many of us, creative or not, turn to most any writable surface when we have a spark of imagination, or just need to remember that number.
Handcrafted Media picks up an Addy (PPAF) for the multi-panel Pikes Peak Workforce Center brochure. The piece sold local business owners on getting involved and sponsoring the Business and Education Talent Readiness Project (BETR), a program that allows for the education of a new workforce while providing supporting businesses with tax credits and sponsorship opportunities. Handcrafted was responsible for creative from beginning to end including conceptual strategy, design, copywriting, printing.
Apparently General Mills is going back to their vintage packaging for product sold at Target and other select locations. I love this idea, kinda makes me want to go buy a few of these. Now, I wonder if they actually threw-back the actual product? Maybe it's just me but theses cereals seemed to taste so much better back in the day. Miles