Minimalist Effect

Minimalist effect in the maximalist market. Check it out.

A control freaks guide to social media

Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that – an illusion. By not involving yourself you actually do more to remove control than if you did. Read more...

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Now is the time

Ads on Edge

View SlideShare presentation or Upload your own. (tags: branding recession)

Everyone has their own strategy for dealing with the current recession, most are cutting back on their marketing, which is one expense we feel should actually be increased in times like these. It makes sound sense to invest in advertising now so as to bring back revenue and win new market share. Here is a nice 3-4 minute slide show put together by The Economist that outlines exactly why monies should be going towards marketing during down turns.

Via brandflakesforbreakfast

Miles