Thursday, March 26, 2009

A control freaks guide to social media

Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that – an illusion. By not involving yourself you actually do more to remove control than if you did. Read more...

Via brandflakesforbreakfast

No comments: