Monday, March 30, 2009
Someone please explain to me how this new spot for Comcast sells cable/internet/voip? Take a look and let me know what you think. All I can see is a blatant ripoff of the Moldy Peaches song "Anyone Else But You" from the Juno soundtrack (listen here); and overall theme of the film. In conjunction with this tv spot, Comcast launched a microsite, here, where you can get stupid ringtones, useless wallpaper and invite Comcast to be your friend on Facebook. Why?, because apparently this sells cable/internet/voip. I would love to see the attempted gauge of ROI on this campaign. "Dream Big" - yeah, uh huh.