Tuesday, December 21, 2010

Minimalist Effect

Minimalist effect in the maximalist market. Check it out.

Tuesday, April 13, 2010

The failure of web advertising

"We're about 15 years into the internet revolution as a mainstream phenomenon and by any measure internet advertising has to be deemed a major failure.

While the web itself has been a massive success (influencing virtually every aspect of our lives) advertising on the web is mostly a bad joke.

Fifteen years into its mainstream life, television had created scores of powerful consumer-facing brands.

The only truly powerful brands I can think of that web advertising has created are native web brands like Google, Yahoo, Amazon and Facebook. It's as if the only brands television was good at creating were CBS, NBC and ABC.

After 15 years, can anyone name even ten serious non-native consumer-facing brands that have been created by web advertising? Is there a brand of coffee, butter, beer, bread, chicken, gasoline, soda, peanut butter, dog food, milk, tires, potato chips, life insurance, lawn mowers...don't make me go on, you get the point...that has been built primarily by web advertising?" Read on...

Friday, March 26, 2010

2010 REBRAND 100

2010 REBRAND 100 Global Awards Winners Showcase,

Thursday, February 18, 2010

Life Below 600px

Fun presentation here presenting an argument against the "above the fold" concept in web design.

5 Things FedEx Has Learned about Managing Relationships through Social Media

Ninety-six percent of Gen Y has joined social networks. Nearly half of Internet users read a blog at least once a month. More than six in ten small businesses use social networks to answer customer questions. Read on...

Friday, January 29, 2010

Why design can't be billed by the hour...

“But it will only take you an hour or so . . .” I hear this comment a few times a year — a client is unclear as to why I won’t simply charge them by the hour, sometimes by fifteen-minute increments. I can sympathize. Read on...