Happy Birthday shout-outs go to Apple; the company turns 25 in January. Congrats to the once little operation that grew and came to create products that many of us (especially here at Handcrafted) couldn't live without.
Love the white space. Here is a great example of white space and clean, simplistic design aiding in popping the product off the shelf. Unfortunately, the traditional way of thinking says that if you add more colors/star-burts/drop shadows/text to your layout it will help in communicating to your customer. What happens, of course, is when everyone thinks this way the shelf becomes one jumbled mess. That is not the case with the new Truvia packaging.
Yeah, I know, the world of social media can be extremely overwhelming and, at times, intimidating; especially when your intention is to dive head first into, and market within, the medley of sites and applications out there. Before deploying any sort of campaign or marketing effort into the vast void of social media a certain amount of due diligence must first be made. Taking time to develop a strong strategy and mapping out your route(s) is critical. Here is a nice writeup on the topic.
Also on the subject I wanted to point to this particular blog in which the author discusses the impact of social media and introduces the thought that the sheer number of new tools/applications alone is beginning to dilute their own potential benefits.
This site is executed in such poor taste. (no pun intended) Nothing like exploiting stereotypes to hock your mediocre tv dinners. From the ridiculous voice to the idiotic quips this campaign is simply ridiculous.
Nice campaign here from Y&R, Paris. There is plenty going on with the photography, exploded illustrations, storybook feel and expressive typography, but, it somehow all works well together and packs a powerful message. Recycle your old crap as opposed to simply tossing it out! Via ibia
Here is a nice collection of 15 ambigram designs. It is difficult not to appreciate the effort it takes to design such a mark. Fantastic craftsmanship...
ambigram, also sometimes known as an inversion or flipscript, is a graphical figure that spells out one or more words not only in its form as presented, but also in another direction or orientation. The text spelled out in the other direction or orientation is often the same, but can also be a different text.
I'm not sure when, or where this took place, but the guys over at Axe/their agency decided to stage this brilliant guerrilla marketing effort. Apparently this guys showed up at a female only foot race, stepped out in front of the racers, sprayed himself with Axe and then started running right before the start, so that all of the women were chasing him. Genius.
Update: "Axe has once again put a smile on my face with this new execution in Denmark. Created by Uncle Grey it used the largest women’s race in Europe to highlight the ‘Axe Effect’. At the start of the race, over 6000 women waited in the blocks while a lone man wearing an axe shirt jumped the barricades separating the spectators and competitors."
It's all part of the process. And it's a process we rarely get to see, especially in the case of a campaign that went so stunningly well it won Ad Age's Marketer of the Year. Much of the campaign's success can be attributed to the Obama '08 logo, a mark created in a very short time period by the folks at Sender LLC, out of Chicago. In a 2-part interview, new VSA Partners strategist Sol Sender (formerly principal of Sender LLC) reveals everything about the creative development of the 2008 Obama Logo, which was released in February of 2007 and has arguably become one of the most noticed icons on the planet; but it didn't get there without going through the ringer. Sender's team came up with 15+ concepts in just two short weeks, a number many of us are surprised to hear. Needless to say, the interview which can be found here, provides some brilliant insight on the process, including those fine concepts we like to call rejects. Never forget - it's the development of the rejects that help us find the best creative solution.
So lonely was this fan. So weathered. So sad. Hanging from a flea market ceiling in small town South Carolina, this poor neglected fixture simply begged to be noticed. Simply acknowledged. Stay strong soggy fan. Stay strong.
Here's a pretty awesome piece of advertising in my mind. Miles and I were talking about it a bit last week... and I came to the conclusion that: I am moving to Canada to get this phone. I'll probably post a comment after a few days so as not to ruin the ad for people who haven't seen it just yet. But, pretty sweet nonetheless. It's just so... so clean!
You can either click the pic above to view it or click here.
We got a slight frosting last week a few days after we got our couple feet of snow. I was on my way to work and happened to look out into a field while I was driving.
The picture above is what I saw, so naturally I had to pull over and try to capture it. Normally I'm not a fan of crooked horizons, but I figured since I was shooting this in the theme of lomography that it was okay. In the end I think it 'kinda compliments it. Anyways, keep warm! ~Lee
Cultivator, out of Denver, recently launched an all-encompassing campaign to promote shopping in Cherry Creek this Holiday season. As opposed to going the typical route of showcasing products and prices they went in a completely different direction. The objective, to directly promote fun and merriness! Nice execution and copy...
Microsoft, thanks to our friends at CP+B, are branching out and creating apparel. Looks like we may have to wait to see if they will release more than just t-shirts. I really like the fun, vintage look, but, will it alter the current stigma that plagues the MS brand?
Had a nice visit to South Carolina over Thanksgiving and visited a neat little city called Greenville. The south is an interesting place, sure, we saw trucks driving around with confederate flags pinned to them, ate questionable "greens" and for what its worth, I don't think anyone there really knows how to drive, or at least knows that the left lane is meant for passing, not cruising in. Overall though I found that the people are incredibly laid-back, open and really really friendly and genuinely nice. In the center of Greenville is a river with numerous cascading waterfalls. The city has turned this area into a big park with bridges and benches galore. The cool thing is that you can climb around on the rocks and even in the water if you want. Not sure if that would fly here in Colorado. Anyway's this is a tree near the bank of the river that I just had to shoot.
Here's a nice brief via thenewyorktimes that delves into the theory that subliminal messaging may have a real, perhaps quantifiable, impact on consumer buying habits. We all have a suspicion that the logos and brand messaging we see emblazoned on other peoples clothing may stick with us and affect our purchasing decisions. "Incidental brand-consumer encounters” is the description given to this phenomenon in a forthcoming article and study developed by a group from the University of Maryland. According to their research, this sort of soft-marketing is quite effective. Of course the amount of time and energy it takes to build up enough brand equity for this effect to take place is no walk in the park.
Wicket... so much to say about Mr. Wicket. I honestly don't know where to begin... but, I suppose "delightful" is as good a place as any to start. He always has a smile on his face, and this picture captures it perfectly.
If you haven't yet read the book Blink, I highly suggest giving it a gander. Malcolm Gladwell does a great job of dissecting the human mind and exploring the unique characteristics that define our personal perceptions of both life and society. Here is a nice presentation from this years AIGA business and design conference in which he analyzes creativity and it's natural evolution of trial and error. A bit lengthy (38 min) but throw on the headphones and give it a listen if you have a chance.
Total sarcasm. Here is a great tool to use when someone asks you a ridiculous question, one in which you know the answer could have been found with a simple google search. Just ask the question and send them the link. You little jokster.
This is a very clever print campaign for some place called Zoo Safari that may or may not be an actual place, I can't seem to dig anything up. Great copy and visuals help create an impactful, memorable message. In contrast to yesterday's near horrific Black & Decker campaign this approach of slicing animals into pieces is well intended and relevant. Via IBIA
I think this campaign from Ogilvy (Thailand) for Black & Decker lawn mowers is completely disgusting. Maybe it's because I'm an animal lover or maybe it's because I have a soul. Ill debate anyone on this. And yes, I am already aware that this is not geared for our market. If you are not easily offended, click here.
Good Monday morning everyone. A friend of mine recently launched a sort of social experiment to help kick-start our economy. The idea is straight forward, we all spread the message to simply spend money the weekend of December 6th and 7th. We can all agree that the current situation of our economy was brought on by many issues, but one of the biggest contributing factors keeping it down is our own fear and uncertainty. Take a look...
I love this bit courtesy of brandnew. A fun, whimsical approach was taken with the design of cups and collateral for the coffee shop Puccino's; based out of the UK. I admire the courage it must have taken for the client to give these the go-ahead. Instead of going the typical, comfortable route and risk drowning in the masses of other coffee cafes, both designer and client thought completely outside of the box and have created, to some extent, a cult like following. Building a strong brand by way of unique messaging. Makes sense to me. Link to a brief interview with the designer behind it all. Happy Friday.
For those of you who aren't yet familiar with the annual TED conference in Monterey CA, I'd like to enlighten you. Their website features a collection of presentations over the years from the aforementioned event. Topics of discussion include everything from politics, culture, art, science, design, technology and much more. I highly suggest checking out some of the talks when you have a chance, it is all truly inspiring stuff from some of the worlds most notable individuals in their respective fields. This piece is no different, it highlights a new design of prosthetic that is, truly amazing. Enjoy.
Fear not, teenagers plan on spending everything this Holiday season that they've saved while working at that fast food joint. A new survey from Junior Achievement gives us hope for the economy. Click here.
Awesome series of print ads here promoting the new Peugeot 207 RC. For those in the know, or simply with a fondness for world championship rally racing, you are probably well aware of this car and it's performance capabilities. Let's just say it's super quick. This campaign does a great job of evoking the anticipative energy the driver would have before an explosive burst of acceleration. Something about these pieces just makes my stomach tingle, in a good way. Great work, although animal rights activists may find it questionable.
Back in July we shot a fun, campy little spot for an automotive dealership group. We only shared a few screen caps from the video then, but alas, finally, the full spot above in all it's glory. It is a quirky little bit that lends itself to a younger demographic and sense of humor.
The actual dealer group is partially represented by a giant physical sign that rises above their landscape. The concept was to instill the idea that the dealer group is closer than you think. We decided it would be pretty hilarious and effective to bring the sign to life. Enjoy!
We seem to be bringing up the advertising/brand campaign of Obama in daily conversation here at Handcrafted, noting the effectiveness and discussing why it worked so well. From a marketing perspective, no other campaign in political history can compare. Ad Age acknowledged Obama as marketer of the year, and that's not a category limited to politics alone. Numerous articles abound assesing and disecting the topic. Here is a piece courtesy of Ad Age by Al Ries that I feel sums it up nicely and credits the successs to the principles of simplicity, consistency and relevance. We couldn't agree more.
Here is a terrific little web-based application that we have recently started using here at Handcrafted. It's called CO-OP, and what it does is allow small teams to communicate with each other. Think of it is instant messaging but with a bit more focus and structure. You can notify your team members about what you are working on, see what others are up to and set daily agendas for what is to be accomplished.
Looking for funny, wacky, office (or not) related gifts for the upcoming holiday season? Knock Knock has been one of my favorites for years. They create some off-the-wall hysterical gifts, from notepads to stickies and my favorite, flash cards. Check them out...
Many of you, I am sure, have already been introduced to this site. But for those of you you haven't, take a look at browser shots It allows you to plug in your site (or a site you are working on) and view screen captures of how it appears in various web browsers and os platforms. Try it out...