Love the white space. Here is a great example of white space and clean, simplistic design aiding in popping the product off the shelf. Unfortunately, the traditional way of thinking says that if you add more colors/star-burts/drop shadows/text to your layout it will help in communicating to your customer. What happens, of course, is when everyone thinks this way the shelf becomes one jumbled mess. That is not the case with the new Truvia packaging.