Monday, December 29, 2008
Yeah, I know, the world of social media can be extremely overwhelming and, at times, intimidating; especially when your intention is to dive head first into, and market within, the medley of sites and applications out there. Before deploying any sort of campaign or marketing effort into the vast void of social media a certain amount of due diligence must first be made. Taking time to develop a strong strategy and mapping out your route(s) is critical. Here is a nice writeup on the topic.
Also on the subject I wanted to point to this particular blog in which the author discusses the impact of social media and introduces the thought that the sheer number of new tools/applications alone is beginning to dilute their own potential benefits.