Wednesday, November 12, 2008

Giant the sign

Ontario Auto Center _GIANT from Handcrafted Media on Vimeo.

Back in July we shot a fun, campy little spot for an automotive dealership group. We only shared a few screen caps from the video then, but alas, finally, the full spot above in all it's glory. It is a quirky little bit that lends itself to a younger demographic and sense of humor.

The actual dealer group is partially represented by a giant physical sign that rises above their landscape. The concept was to instill the idea that the dealer group is closer than you think. We decided it would be pretty hilarious and effective to bring the sign to life. Enjoy!


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