Design for Quality

A nice bit here courtesy of Business Week. It is true. In this day and age of excess, consumers are ever more forced into making quick-witted decisions about the products they purchase and the services they contract. The importance of a relevant and clearly delivered brand message has never been greater; and in this melee of advertising one of the most effective ways to get through is by way of strategically well designed marketing efforts.

http://www.fastcompany.com/big-idea/design-more-quality-technology-or-top-down-strategy-%E2%80%93-one-factor-can-make-long-term-profits