Developing an effective brand packaging strategy

As marketers and consumers equally flock towards the latest in online social networks and forge these new consumer bonds, we must never forget the other critical connection point that is of equal importance - Consumer Packaging.

As these “digital” brand experiences mature to become more individualized, own-able, and even communal, they also inherently become more ephemeral. Packaging, still representing one of the strongest key physical connections to a brand, is becoming increasingly more relevant and powerful in evolving marketing strategies. Read more...

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