Friday, May 29, 2009
1. A logo doesn’t need to say what a company does
Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.
Wednesday, May 27, 2009
Tuesday, May 26, 2009
I think we have a serious problem in our industry.
I believe it generally started when Basecamp became quite successful and 37signals started to talk about their theories on the subject. Their basic mantra was “Don’t quit your day job to build a web app. Build it in your free time and use your day job to pay the bills until your new app brings in enough money to quit your day job.”
I used to agree with this, but now I think I’ve come full circle. Read on...
Friday, May 22, 2009
Wednesday, May 20, 2009
Monday, May 18, 2009
Thursday, May 14, 2009
Sweet spot for, phone service? After watching this bit I was expecting to be blown away by some new life changing product or service; but an 800 number? Really? Great work nonetheless.
Wednesday, May 13, 2009
Tuesday, May 12, 2009
Lily's Kitchen (uk) is a new line of "Proper Pet Food". The all natural chow, free from fillers and artificial ingredients, is made with organic, holistically balanced meats and veggies.
Color coding and custom illustration give the new designs a bit of a retro (while at the same time modern) feel, sending a message to it's audience that this is a product you can feel good about feeding your pets.
"Something that says: “The food in this tin is quality” without resorting to pictures of the food or the usual big dog face."
Friday, May 8, 2009
Great work here from Denver's Cactus promoting Tri-State Generation and Transmission Association, which “wholesales electricity to the regional utilities who in turn sell directly to consumers”. Excellent photography and art direction. Click here for the series.
Tuesday, May 5, 2009
As these “digital” brand experiences mature to become more individualized, own-able, and even communal, they also inherently become more ephemeral. Packaging, still representing one of the strongest key physical connections to a brand, is becoming increasingly more relevant and powerful in evolving marketing strategies. Read more...