Saturday, November 9, 2013
Content at ACE Hotel
We took over the street in front of the ACE Hotel in downtown Portland for Content 2013 - the fourth annual live design and fashion installation featuring local designers and artists. We built an installation of our own featuring four different environmental designs for four different Infiniti models.
Sunday, June 9, 2013
NW Honda 4th of July shoot
Two days at the beach with a super fun crew. We lucked out with some amazing weather!
Thursday, May 9, 2013
Sunday, January 27, 2013
Wednesday, September 5, 2012
Wednesday, April 20, 2011
On Location in Oregon!
Half of the HCM team is currently in the middle of a 3-day shoot on the Oregon coast and surrounding areas, filming new spots for Northwest Honda!
Tuesday, December 21, 2010
Friday, October 8, 2010
Wednesday, April 21, 2010
Tuesday, April 13, 2010
The failure of web advertising
"We're about 15 years into the internet revolution as a mainstream phenomenon and by any measure internet advertising has to be deemed a major failure.
While the web itself has been a massive success (influencing virtually every aspect of our lives) advertising on the web is mostly a bad joke.
Fifteen years into its mainstream life, television had created scores of powerful consumer-facing brands.
The only truly powerful brands I can think of that web advertising has created are native web brands like Google, Yahoo, Amazon and Facebook. It's as if the only brands television was good at creating were CBS, NBC and ABC.
After 15 years, can anyone name even ten serious non-native consumer-facing brands that have been created by web advertising? Is there a brand of coffee, butter, beer, bread, chicken, gasoline, soda, peanut butter, dog food, milk, tires, potato chips, life insurance, lawn mowers...don't make me go on, you get the point...that has been built primarily by web advertising?" Read on...
While the web itself has been a massive success (influencing virtually every aspect of our lives) advertising on the web is mostly a bad joke.
Fifteen years into its mainstream life, television had created scores of powerful consumer-facing brands.
The only truly powerful brands I can think of that web advertising has created are native web brands like Google, Yahoo, Amazon and Facebook. It's as if the only brands television was good at creating were CBS, NBC and ABC.
After 15 years, can anyone name even ten serious non-native consumer-facing brands that have been created by web advertising? Is there a brand of coffee, butter, beer, bread, chicken, gasoline, soda, peanut butter, dog food, milk, tires, potato chips, life insurance, lawn mowers...don't make me go on, you get the point...that has been built primarily by web advertising?" Read on...
Friday, March 26, 2010
Wednesday, February 24, 2010
Thursday, February 18, 2010
5 Things FedEx Has Learned about Managing Relationships through Social Media
Ninety-six percent of Gen Y has joined social networks. Nearly half of Internet users read a blog at least once a month. More than six in ten small businesses use social networks to answer customer questions. Read on...
Thursday, February 4, 2010
Friday, January 29, 2010
Why design can't be billed by the hour...
“But it will only take you an hour or so . . .” I hear this comment a few times a year — a client is unclear as to why I won’t simply charge them by the hour, sometimes by fifteen-minute increments. I can sympathize. Read on...
Tuesday, January 26, 2010
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