NW Honda Dealers: Bring on the Summer shoot

It's pretty much a given that it's going to be raining in the NW. And yet our shoot day for NW Honda Dealers - when we actually wanted it to rain - ended up bright and dry.

No problem!

On Set with John Elway

A fun and productive day shooting spots with John Elway for the Colorado Elway Dealerships!

One Toyota of Oakland

The HCM team in Oakland, CA filming four different spots in two days for One Toyota of Oakland's newest ad campaign that we'll be launching in May.  David wrote some fantastic scripts that really highlight how different the process is here - working with only one person from start to finish, and having no negotiations since the lowest price is posted right on the window of every car.  Crew and talent have been awesome!

NW Honda shoot: Snowboarding Presidents

We needed a patriotic snowboard, and had very little luck and even less time.  So, we got creative and decided to make our own.  $20 used board from Craigslist, a number of phone calls, one super talented guy at Rip City Skate, and voila!

The weather didn't quite agree with us up on the mountain - white-out conditions at Timberline made for a cold and challenging day, but we wanted snow, and we definitely got snow.

Content at ACE Hotel

We took over the street in front of the ACE Hotel in downtown Portland for Content 2013 - the fourth annual live design and fashion installation featuring local designers and artists.  We built an installation of our own featuring four different environmental designs for four different Infiniti models.

NW Honda 4th of July shoot

Two days at the beach with a super fun crew.  We lucked out with some amazing weather!  

John Elway Commercial and Photoshoot

NW Honda President's Day shoot

A cold and rainy day on set with "The Presidents" in Portland, OR.

The HCM team with John

Part of the HCM team at Cherry Hills Country Club with John Elway.  Fun day!

On Location in Oregon!

Half of the HCM team is currently in the middle of a 3-day shoot on the Oregon coast and surrounding areas, filming new spots for Northwest Honda!

Minimalist Effect

Minimalist effect in the maximalist market. Check it out.

The Alexander Film Company promotional video

Solidarité

Solidarité from La Boite Concept on Vimeo.

The failure of web advertising

"We're about 15 years into the internet revolution as a mainstream phenomenon and by any measure internet advertising has to be deemed a major failure.

While the web itself has been a massive success (influencing virtually every aspect of our lives) advertising on the web is mostly a bad joke.

Fifteen years into its mainstream life, television had created scores of powerful consumer-facing brands.

The only truly powerful brands I can think of that web advertising has created are native web brands like Google, Yahoo, Amazon and Facebook. It's as if the only brands television was good at creating were CBS, NBC and ABC.

After 15 years, can anyone name even ten serious non-native consumer-facing brands that have been created by web advertising? Is there a brand of coffee, butter, beer, bread, chicken, gasoline, soda, peanut butter, dog food, milk, tires, potato chips, life insurance, lawn mowers...don't make me go on, you get the point...that has been built primarily by web advertising?" Read on...

2010 REBRAND 100

2010 REBRAND 100 Global Awards Winners Showcase, here.

The making of Old Spice's commercial: The Man Your Man Could Smell Like

Awesome.

Life Below 600px

Fun presentation here presenting an argument against the "above the fold" concept in web design.

5 Things FedEx Has Learned about Managing Relationships through Social Media

Ninety-six percent of Gen Y has joined social networks. Nearly half of Internet users read a blog at least once a month. More than six in ten small businesses use social networks to answer customer questions. Read on...

Ultra Grip Glove

2 more after the jump...

Why design can't be billed by the hour...

“But it will only take you an hour or so . . .” I hear this comment a few times a year — a client is unclear as to why I won’t simply charge them by the hour, sometimes by fifteen-minute increments. I can sympathize. Read on...