In Defense of Eye Candy

Well articulated piece here discussing the importance of well-crafted aesthetics and how many times the basics of color, depth and so on can have a major impact on how viewers digest and or navigate through our designs.

Miles

Are you drunk?

We have all been there, driving down the road when, for whatever reason, out of anger, concern, curiosity or frustration, we have felt the need to communicate with our fellow drivers. Thanks to this new collection of simple, easy to understand signs, we no longer need to rely on the over-played middle finger, flashing of the lights or honking of the horn. Excellent!

Miles

Via swissmiss

No jargon, no more

A nice little write-up here exploring the (not-so-surprising) concept that audiences prefer information presented to them in a clear, no-nonsense sort of way. It hits the nail on the head, citing the indigestible nature of financial reports and medical documents. The study champions the argument that consumers are more likely to put their trust in a company that communicates with them in a plain english manner. Makes sense to me. Onward to better communication design.

Miles

Via brandflakesforbreakfast