Wednesday, January 28, 2009

No jargon, no more

A nice little write-up here exploring the (not-so-surprising) concept that audiences prefer information presented to them in a clear, no-nonsense sort of way. It hits the nail on the head, citing the indigestible nature of financial reports and medical documents. The study champions the argument that consumers are more likely to put their trust in a company that communicates with them in a plain english manner. Makes sense to me. Onward to better communication design.


Via brandflakesforbreakfast

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