Get personal

Short bit here from Though Gadgets. Imagine the positive impact if every company adopted this approach of conversation with their audience.

"Digital strategist Jordan Julien got us thinking about "synthetic authenticity," the risk large corporations face as they try to engage customers in social media. The problem, Jordan says, is social media tools were built for individual people to interact with each other, but suddenly faceless entities -- big brands with big names -- are entering the space."

Skewed stats

Why do people believe every number they see? Tonight social media guru David Armano rebroadcast a tweet claiming Razorfish generated $18.8 million in incremental revenue for H&R Block. It's possible; H&R Block takes in about $4 billion annually, so a 0.47% lift from online chatter could happen. Read on...