Get personal

Short bit here from Though Gadgets. Imagine the positive impact if every company adopted this approach of conversation with their audience.

"Digital strategist Jordan Julien got us thinking about "synthetic authenticity," the risk large corporations face as they try to engage customers in social media. The problem, Jordan says, is social media tools were built for individual people to interact with each other, but suddenly faceless entities -- big brands with big names -- are entering the space."