Style versus design

Great article here by Jeffrey Zeldman...

"The web used to look like a phone book. Now much of it looks like a design portfolio. In fact, it looks like the design portfolio of 20 well-known designers, whose style gets copied again and again by young designers who consider themselves disciples. Distinctions between graphic design and communication design are lost on these designers. As is the distinction between true style, which evolves from the nature of the project, and derivative pastiche, which is grafted onto many projects like a third arm." Read on.