Monday, September 14, 2009

Bounce rate 101

Nice write-up here by Josh Oakhurst via TDE.

"In the hunt for ROI, too many website owners are tripped up on the false notion solely lowering their “bounce rate” is all that stands between their business model and vast riches. We’ve encountered a lot of clients who place a low bounce rate on a web execution as proxy for success—which it most definitely is not."

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