Monday, February 23, 2009

Crime Stoppers - anonymity

Really nice campaign here from DDB Canada for the Greater Vancouver Crime Stoppers.

"The campaign encourages people to report crimes and suspicious behavior, and compellingly reinforces Crime Stoppers’ new positioning, “You remain anonymous, criminals don’t.” “The new campaign will refresh people’s perceptions about Crime Stoppers and reassure people of their anonymity who are still hesitant to contact us with their tips."


Via ibia

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