Wednesday, February 18, 2009

Kraft food rebrands, fails


Accurate assessment of the new corporate rebrand for Kraft foods here. This logo appears to be a design by committee nightmare; let's add a little bit of Pepsi swoosh, a rainbow explosion, a weak tagline and a touch of overall poor organization. Not good, especially when the previous logo was such an iconic, classic mark, that looked like it actually stood for something.

Miles

Via brandnew

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