Thursday, February 26, 2009

Mercedes-Benz 4MATIC: Skier, Climber, Ice-skater

Nice campaign for Mercedes here. Good concept, art direction and execution. Although from a design standpoint, I am not a huge fan of separating the mark from the logotype; it is slightly distracting having the copy, mark and logotype all positioned individually. But well done nonetheless.


Via ibia

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