Ninety-six percent of Gen Y has joined social networks. Nearly half of Internet users read a blog at least once a month. More than six in ten small businesses use social networks to answer customer questions.Read on...
“But it will only take you an hour or so . . .” I hear this comment a few times a year — a client is unclear as to why I won’t simply charge them by the hour, sometimes by fifteen-minute increments. I can sympathize. Read on...
To compile the 2009 Year-End Zeitgeist, we studied the aggregation of billions of queries people typed into Google search this year. We use data from multiple sources, including Insights for Search, Google Trends and internal data tools. We also filter out spam and repeat queries to build out lists that best reflect "the spirit of the times." All of the search queries we studied are anonymous—no personal information was used.
Justin painstakingly constructed these two characters out of aluminum foil & modeling-clay. Both puppets were built with internal controls for facial control. Awesome handicraft work!
This write-up made me laugh, so true in this day and age...
"A memo went out to one of our clients last week that read more like a text message than a professional letter. You know what it looked like: Every third word was abbreviated, as though it was written on the run, from a cellphone. I was appalled, and could only imagine what the client must think: If we are writing to them in such a casual way, what else is being executed casually?" Read on...
"As follow up to a post he wrote on his blog about the good old days of advertising, George Parker followed up writing, "Apart from a stroll down memory lane and reminisces about great bars and restaurants, many of which no longer exist, the big question raised was, was the work better, and did we have more fun doing it? Yes, I think the work was better, and I know that will raise a shitstorm from" Read on...
Short bit here from Though Gadgets. Imagine the positive impact if every company adopted this approach of conversation with their audience.
"Digital strategist Jordan Julien got us thinking about "synthetic authenticity," the risk large corporations face as they try to engage customers in social media. The problem, Jordan says, is social media tools were built for individual people to interact with each other, but suddenly faceless entities -- big brands with big names -- are entering the space."
Progressive thinking here from agency head Darryl Ohrt,
"You're blogging about your agency. Tweeting about minutia. Pitching transparency to your clients left and right. But how transparent are you, really?
We've been operating under an open book and open management philosophy at our agency for more than a decade, and it's one of the greatest policies that we ever created."