Happy Birthday shout-outs go to Apple; the company turns 25 in January. Congrats to the once little operation that grew and came to create products that many of us (especially here at Handcrafted) couldn't live without.
Love the white space. Here is a great example of white space and clean, simplistic design aiding in popping the product off the shelf. Unfortunately, the traditional way of thinking says that if you add more colors/star-burts/drop shadows/text to your layout it will help in communicating to your customer. What happens, of course, is when everyone thinks this way the shelf becomes one jumbled mess. That is not the case with the new Truvia packaging.
Yeah, I know, the world of social media can be extremely overwhelming and, at times, intimidating; especially when your intention is to dive head first into, and market within, the medley of sites and applications out there. Before deploying any sort of campaign or marketing effort into the vast void of social media a certain amount of due diligence must first be made. Taking time to develop a strong strategy and mapping out your route(s) is critical. Here is a nice writeup on the topic.
Also on the subject I wanted to point to this particular blog in which the author discusses the impact of social media and introduces the thought that the sheer number of new tools/applications alone is beginning to dilute their own potential benefits.
This site is executed in such poor taste. (no pun intended) Nothing like exploiting stereotypes to hock your mediocre tv dinners. From the ridiculous voice to the idiotic quips this campaign is simply ridiculous.
Nice campaign here from Y&R, Paris. There is plenty going on with the photography, exploded illustrations, storybook feel and expressive typography, but, it somehow all works well together and packs a powerful message. Recycle your old crap as opposed to simply tossing it out! Via ibia
Here is a nice collection of 15 ambigram designs. It is difficult not to appreciate the effort it takes to design such a mark. Fantastic craftsmanship...
ambigram, also sometimes known as an inversion or flipscript, is a graphical figure that spells out one or more words not only in its form as presented, but also in another direction or orientation. The text spelled out in the other direction or orientation is often the same, but can also be a different text.
I'm not sure when, or where this took place, but the guys over at Axe/their agency decided to stage this brilliant guerrilla marketing effort. Apparently this guys showed up at a female only foot race, stepped out in front of the racers, sprayed himself with Axe and then started running right before the start, so that all of the women were chasing him. Genius.
Update: "Axe has once again put a smile on my face with this new execution in Denmark. Created by Uncle Grey it used the largest women’s race in Europe to highlight the ‘Axe Effect’. At the start of the race, over 6000 women waited in the blocks while a lone man wearing an axe shirt jumped the barricades separating the spectators and competitors."
It's all part of the process. And it's a process we rarely get to see, especially in the case of a campaign that went so stunningly well it won Ad Age's Marketer of the Year. Much of the campaign's success can be attributed to the Obama '08 logo, a mark created in a very short time period by the folks at Sender LLC, out of Chicago. In a 2-part interview, new VSA Partners strategist Sol Sender (formerly principal of Sender LLC) reveals everything about the creative development of the 2008 Obama Logo, which was released in February of 2007 and has arguably become one of the most noticed icons on the planet; but it didn't get there without going through the ringer. Sender's team came up with 15+ concepts in just two short weeks, a number many of us are surprised to hear. Needless to say, the interview which can be found here, provides some brilliant insight on the process, including those fine concepts we like to call rejects. Never forget - it's the development of the rejects that help us find the best creative solution.
So lonely was this fan. So weathered. So sad. Hanging from a flea market ceiling in small town South Carolina, this poor neglected fixture simply begged to be noticed. Simply acknowledged. Stay strong soggy fan. Stay strong.
Here's a pretty awesome piece of advertising in my mind. Miles and I were talking about it a bit last week... and I came to the conclusion that: I am moving to Canada to get this phone. I'll probably post a comment after a few days so as not to ruin the ad for people who haven't seen it just yet. But, pretty sweet nonetheless. It's just so... so clean!
You can either click the pic above to view it or click here.
We got a slight frosting last week a few days after we got our couple feet of snow. I was on my way to work and happened to look out into a field while I was driving.
The picture above is what I saw, so naturally I had to pull over and try to capture it. Normally I'm not a fan of crooked horizons, but I figured since I was shooting this in the theme of lomography that it was okay. In the end I think it 'kinda compliments it. Anyways, keep warm! ~Lee
Cultivator, out of Denver, recently launched an all-encompassing campaign to promote shopping in Cherry Creek this Holiday season. As opposed to going the typical route of showcasing products and prices they went in a completely different direction. The objective, to directly promote fun and merriness! Nice execution and copy...
Microsoft, thanks to our friends at CP+B, are branching out and creating apparel. Looks like we may have to wait to see if they will release more than just t-shirts. I really like the fun, vintage look, but, will it alter the current stigma that plagues the MS brand?
Had a nice visit to South Carolina over Thanksgiving and visited a neat little city called Greenville. The south is an interesting place, sure, we saw trucks driving around with confederate flags pinned to them, ate questionable "greens" and for what its worth, I don't think anyone there really knows how to drive, or at least knows that the left lane is meant for passing, not cruising in. Overall though I found that the people are incredibly laid-back, open and really really friendly and genuinely nice. In the center of Greenville is a river with numerous cascading waterfalls. The city has turned this area into a big park with bridges and benches galore. The cool thing is that you can climb around on the rocks and even in the water if you want. Not sure if that would fly here in Colorado. Anyway's this is a tree near the bank of the river that I just had to shoot.