The $50 logo experiment

The Creative Director at 160over90 to it upon himself to engage in a mock project with one of these "get an awesome logo online for a buck in less than 24 hours" types of places, i.e. logoworks, logoyes, etc. Needless to say, the process and results, here, were borderline seizure inducing, and at the same time, utterly hysterical. But hey, what do you expect for 50 bucks, right?

I won't get into what I feel is wrong with these sort of groups and their approach, because frankly, I don't have all day to write this post. I can, however, directly relate to this story and cite the true tale of a client who, before they called on us, sourced one of these companies and had an eerily similar experience. When all was said and done they were out of pocket some $400 and had absolutely nothing of value to show for it.

For further reading,
logoworks rip-offs
logoworks sucks
how not to design a logo

ps- I do want to state that the services offered by this lot may suit some companies perfectly, and that's cool. Not every client has the means to invest in a proper identity.

Miles

Via logodesignlove