Short bit here from Though Gadgets. Imagine the positive impact if every company adopted this approach of conversation with their audience.
"Digital strategist Jordan Julien got us thinking about "synthetic authenticity," the risk large corporations face as they try to engage customers in social media. The problem, Jordan says, is social media tools were built for individual people to interact with each other, but suddenly faceless entities -- big brands with big names -- are entering the space."
"In the hunt for ROI, too many website owners are tripped up on the false notion solely lowering their “bounce rate” is all that stands between their business model and vast riches. We’ve encountered a lot of clients who place a low bounce rate on a web execution as proxy for success—which it most definitely is not."
"The web used to look like a phone book. Now much of it looks like a design portfolio. In fact, it looks like the design portfolio of 20 well-known designers, whose style gets copied again and again by young designers who consider themselves disciples. Distinctions between graphic design and communication design are lost on these designers. As is the distinction between true style, which evolves from the nature of the project, and derivative pastiche, which is grafted onto many projects like a third arm."Read on.